{"product_id":"2030-how-todays-biggest-trends-will-collide-and-reshape-the-future-of-everything","title":"2030: How Today's Biggest Trends Will Collide and Reshape the Future of Everything","description":"\u003cp\u003e\u003cb\u003e\u003ci\u003eAN INTERNATIONAL BESTSELLER\u003cbr\u003eWall Street Journal\u003c\/i\u003e Bestseller\u003cbr\u003eA Porchlight Book Bestseller\u003cbr\u003e\u003ci\u003eFinancial Times \u003c\/i\u003eBest Books of 2020\u003cbr\u003e\u003ci\u003eYahoo Finance\u003c\/i\u003e Favorite Business Books of 2020 \u003cbr\u003eJP Morgan NextList 2021 selection \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eBold, provocative...illuminates why we're having fewer babies, the middle class is stagnating, unemployment is shifting, and new powers are rising.\" \u003cbr\u003e--\u003cb\u003eADAM GRANT \u003c\/b\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eThe world is changing drastically before our eyes--will you be prepared for what comes next? \u003c\/b\u003e\u003cb\u003eA groundbreaking analysis from one of the world's foremost experts on global trends, including analysis on how \u003c\/b\u003e\u003cb\u003eCOVID-19 will amplify and accelerate each of these changes.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eOnce upon a time, the world was neatly divided into prosperous and backward economies. Babies were plentiful, workers outnumbered retirees, and people aspiring towards the middle class yearned to own homes and cars. Companies didn't need to see any further than Europe and the United States to do well. Printed money was legal tender for all debts, public and private. We grew up learning how to play the game, and we expected the rules to remain the same as we took our first job, started a family, saw our children grow up, and went into retirement with our finances secure. \u003cp\u003e\u003c\/p\u003eThat world--and those rules--are over. \u003cp\u003e\u003c\/p\u003eBy 2030, a new reality will take hold, and before you know it: \u003cp\u003e\u003c\/p\u003e- There will be more grandparents than grandchildren\u003cbr\u003e- The middle-class in Asia and Sub-Saharan Africa will outnumber the US and Europe combined\u003cbr\u003e- The global economy will be driven by the non-Western consumer for the first time in modern history\u003cbr\u003e- There will be more global wealth owned by women than men\u003cbr\u003e- There will be more robots than workers\u003cbr\u003e- There will be more computers than human brains\u003cbr\u003e- There will be more currencies than countries \u003cp\u003e\u003c\/p\u003eAll these trends, currently underway, will converge in the year 2030 and change everything you know about culture, the economy, and the world. \u003cp\u003e\u003c\/p\u003eAccording to Mauro F. Guillen, the only way to truly understand the global transformations underway--and their impacts--is to think laterally. That is, using \"peripheral vision,\" or approaching problems creatively and from unorthodox points of view. Rather than focusing on a single trend--climate-change or the rise of illiberal regimes, for example--Guillen encourages us to consider the dynamic inter-play between a range of forces that will converge on a single tipping point--2030--that will be, for better or worse, the poi","brand":"St. Martin's Press","offers":[{"title":"Default Title","offer_id":39326653513828,"sku":"9781250268174","price":24.95,"currency_code":"EUR","in_stock":true}],"url":"https:\/\/suomalainen-test.myshopify.com\/products\/2030-how-todays-biggest-trends-will-collide-and-reshape-the-future-of-everything","provider":"Suomalainen Test","version":"1.0","type":"link"}