{"product_id":"apex-hides-the-hurt","title":"Apex Hides the Hurt","description":"This New York Times Notable Book from the #1 New York Times bestselling author of The Underground Railroad is a brisk, comic tour de force about identity, history, and the adhesive bandage industry.\u003cbr\u003e\u003cbr\u003eThe town of Winthrop has decided it needs a new name. The resident software millionaire wants to call it New Prospera; the mayor wants to return to the original choice of the founding black settlers; and the town''s aristocracy sees no reason to change the name at all. What they need, they realize, is a nomenclature consultant. \u003cbr\u003e\u003cbr\u003eAnd, it turns out, the consultant needs them. But in a culture overwhelmed by marketing, the name is everything and our hero''s efforts may result in not just a new name for the town but a new and subtler truth about it as well.","brand":"Little, Brown Book Group","offers":[{"title":"Default Title","offer_id":51446721053019,"sku":"9780708898758","price":16.95,"currency_code":"EUR","in_stock":true}],"url":"https:\/\/suomalainen-test.myshopify.com\/products\/apex-hides-the-hurt","provider":"Suomalainen Test","version":"1.0","type":"link"}