{"product_id":"brand-driven-ceo-embedding-brand-into-business-strategy-the","title":"Brand-Driven CEO: Embedding Brand Into Business Strategy, The","description":"\u003cp\u003e\u003cem\u003eThe Brand-Driven CEO\u003c\/em\u003e demonstrates how senior leadership can use their brand to align and guide the behaviors, decisions, and operations of their entire organization in order to drive value. David Kincaid delivers practical assessments and game plans for senior executives and managers across functional areas, clarifying the confusion between brand and marketing management. He introduces the \"New 4Ps\" of brand management: People, Process, Intellectual Property, and Partnerships. This paradigm shift equips business leaders with a new approach to managing growth, profitability, risk, and sustainable value.\u003c\/p\u003e \u003cp\u003eUsing real-life, current case studies from today's fastest growing and most valuable brands - including Starbucks, Apple, and BMW - this book reveals the critical importance of managing big businesses as integrated business systems. \u003cem\u003eThe Brand-Driven CEO\u003c\/em\u003e includes criteria to conduct your own brand self-assessment and a stepby-step roadmap that can be applied to help transform your brand and its management.\u003c\/p\u003e","brand":"Rotman-Utp Publishing","offers":[{"title":"Default Title","offer_id":39327275090020,"sku":"9781442649859","price":27.95,"currency_code":"EUR","in_stock":true}],"url":"https:\/\/suomalainen-test.myshopify.com\/products\/brand-driven-ceo-embedding-brand-into-business-strategy-the","provider":"Suomalainen Test","version":"1.0","type":"link"}