{"product_id":"epic-content-marketing-how-to-tell-a-different-story-break-through-the-clutter-and-win-more-customers-by-marketing-less","title":"Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, and Win More Customers by Marketing Less","description":"One of \u003ci\u003eFORTUNE\u003c\/i\u003e Magazine's Top 5 Business Book Must-Reads \u003cp\u003eHow do you cut through the noise, commotion, and bad information that is right now cluttering up your customers' digital space?\u003c\/p\u003e \u003cp\u003e\u003cb\u003eEPIC CONTENT MARKETING\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e One of the world's leading experts on content marketing, Joe Pulizzi explains how to attract prospects and customers by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content and sales messages they don't care about.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eEpic Content Marketing\u003c\/i\u003e takes you step-by-step through the process of developing stories that inform and entertain and compel customers to act--without actually telling them to. Epic content, distributed to the right person at the right time, is the way to truly capture the hearts and minds of customers. It's how to position your business as a trusted expert in its industry. It's what customers share and talk about.\u003c\/p\u003e \u003cp\u003eOnce we hook customers with epic content, they reward us by sending our sales through the roof.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eEpic Content Marketing\u003c\/i\u003e provides everything you need to: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eDetermine what your content niche should be to attract and retain customers \u003c\/li\u003e\n\u003cli\u003eDiscover and develop your content marketing mission statement \u003c\/li\u003e\n\u003cli\u003eSet up a process for creating and curating epic content \u003c\/li\u003e\n\u003cli\u003eLearn how to leverage social and e-mail channels to create--and grow--your audience \u003c\/li\u003e\n\u003cli\u003eMeasure the performance of your content--and increase your content marketing budget\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eWith in-depth case studies of how John Deere, LEGO, Coca-Cola, and other leading corporations are using content to drive epic sales, this groundbreaking guide gives you all the tools to start creating and disseminating content that leads directly to greater profits and growth.\u003c\/p\u003e \u003cp\u003eWhether you're the CMO of a Fortune 500, a digital marketer, or an entrepreneur, \u003ci\u003eEpic Content Marketing\u003c\/i\u003e gives you the tools you need to vanquish the competition. Start your epic journey now \u003c\/p\u003e \u003cp\u003e\u003cb\u003ePRAISE FOR \u003ci\u003eEPIC CONTENT MARKETING\u003c\/i\u003e\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e \u003ci\u003eFrom the man who invented content marketing. Listen to this guy. He really understands the new world of marketing. The concepts in Epic Content Marketing are usable all over the world--instantly usable and useful for any business.\u003c\/i\u003e -- Don Schultz, the father of integrated marketing, Professor Emeritus at Northwestern University's Medill School of Journalism, and author of 13 books\u003c\/p\u003e \u003cp\u003e\u003ci\u003eJoe Pulizzi's ideas are so consistently . . . well, epic ( ) that they real\u003c\/i\u003e\u003c\/p\u003e","brand":"McGraw-Hill Education","offers":[{"title":"Default Title","offer_id":33005244711012,"sku":"9780071819893","price":24.95,"currency_code":"EUR","in_stock":true}],"url":"https:\/\/suomalainen-test.myshopify.com\/products\/epic-content-marketing-how-to-tell-a-different-story-break-through-the-clutter-and-win-more-customers-by-marketing-less","provider":"Suomalainen Test","version":"1.0","type":"link"}