{"product_id":"hacking-the-human-mind","title":"Hacking the Human Mind","description":"BEHAVIORAL SCIENCE LESSONS FROM THE BEST\u003cbr\u003e\u003cbr\u003eAll marketers aim to learn from the best. But how do you identify the tactics responsible for a company’s success? A stab in the dark?\u003cbr\u003e\u003cbr\u003eHere’s where behavioral science can help — because unlike much of marketing theory, it has a solid evidence base. \u003cbr\u003e\u003cbr\u003eSpot the behavioral biases, and you can understand why a tactic works.\u003cbr\u003e\u003cbr\u003eGet a Behavioral Superboost \u003cbr\u003e\u003cbr\u003eBrands can be mystifyingly successful. Why are customers happy to pay a premium for things that should be free, like water; things that should be cheap, like milk; and things that would do the same job at half the price, like vacuum cleaners?\u003cbr\u003e\u003cbr\u003eIn Hacking The Human Mind, we identify the behavioral-based approaches that helped take 17 leading brands to the top. So you can learn from the winners and power-up your marketing.\u003cbr\u003e\u003cbr\u003e________________________________\u003cbr\u003e\u003cbr\u003eWHAT PEOPLE SAY about THE ILLUSION OF CHOICE and THE CHOICE FACTORY\u003cbr\u003e\u003cbr\u003e“Marketers are likely to be enriched intellectually and commercially by this book, which offers a trove of useful insights that are both grounded in scientific research and presented compellingly.”\u003cbr\u003e– ROBERT CIALDINI, Author of Influence and Pre-suasion\u003cbr\u003e\u003cbr\u003e“This book will make you better at your job. If you’re trying to get your head around behavioral science, or how to apply it, look no further — Shotton has done all the hard work for you.”\u003cbr\u003e– JONAH BERGER, Author of Contagious\u003cbr\u003e\u003cbr\u003e“No one should be allowed near a layout pad or a keyboard until they have read this book. It is an antidote to the tediously direct and transactional nature of much of modern\u003cbr\u003emarketing.” – RORY SUTHERLAND, Author of Alchemy, Vice-chairman of Ogilvy\u003cbr\u003e\u003cbr\u003e“Explains lesser-known research in an easy-to-read manner to give consumers and businesses insights into how products persuade.” – NIR EYAL, Author, Hooked","brand":"Harriman House Publishing","offers":[{"title":"Default Title","offer_id":51520481231195,"sku":"9781804091326","price":28.95,"currency_code":"EUR","in_stock":true}],"url":"https:\/\/suomalainen-test.myshopify.com\/products\/hacking-the-human-mind","provider":"Suomalainen Test","version":"1.0","type":"link"}