{"product_id":"megadeals","title":"Megadeals","description":"In the B2B world, the people bringing the largest deals to the tables are heroes. That's because, amongst the world s biggest B2B companies, 80% of the total revenue comes from as little as 1% of the customer base or fewer than 100 customers. And a large portion of that 80% comes from megadeals. This information is often not disclosed to avoid investors seeing it as a risk. But what if the success of the largest companies today actually depends on their ability to master and win megadeals? There s a reason top megadealers have annual compensation packages exceeding 1 MUSD. But how do they do it? Until now the answer has been shrouded in mystery. In this hands-on book, Aberg and Engman reveal the five cornerstones of a successful megadeal and explore the many complexities surrounding them. They also provide a unique cutting-edge approach to complex selling that blends account-based marketing and sales with enterprise social selling in a way that will transform your sales and marketing team. Megadeals is a powerful formula for you to realize long-term success and change the world on a massive scale.","brand":"Megadeals Research","offers":[{"title":"Default Title","offer_id":40580226089060,"sku":"9789198557213","price":38.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0048\/8207\/1652\/products\/5dc27203226d4d6c898002635e8c36ca9789198557213_1_e6b6fe63-6ee7-4dfe-bc31-c8e16db0582d.jpg?v=1662267705","url":"https:\/\/suomalainen-test.myshopify.com\/products\/megadeals","provider":"Suomalainen Test","version":"1.0","type":"link"}