{"product_id":"primitive-tapping-the-primal-drive-that-powers-the-worlds-most-successful-people","title":"Primitive: Tapping the Primal Drive That Powers the World's Most Successful People","description":"\u003cb\u003eA \u003ci\u003eWall Street Journal\u003c\/i\u003e Business Book Bestseller\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\"\u003ci\u003ePrimitive \u003c\/i\u003eprovides a path forward to unleash your inner entrepreneur.\"―\u003cb\u003e\u003ci\u003eBarbara Corcoran, Shark Tank\u003c\/i\u003e\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eMost people are disengaged with their work and feel uninspired, underappreciated and underpaid. \u003cp\u003e\u003c\/p\u003eThe situation could hardly be clearer: in the wake of a catastrophic global health crisis and amid societal upheaval and economic uncertainty, we can longer afford to play by the conventional rulebook to get ahead in our professional lives. \u003cp\u003e\u003c\/p\u003eWhat's the secret to this kind of success in today's world? \u003cp\u003e\u003c\/p\u003eIronically, it's honoring our ancient instincts and intuition. It's about sensing danger and pouncing on opportunity -- as our ancestors did tens of thousands of years ago, or in the manner of playful kids full of curiosity and can-do spirit. \u003cp\u003e\u003c\/p\u003e\u003ci\u003ePrimitive\u003c\/i\u003e is very different from the familiar, cookie-cutter business book. Marco Greenberg, a close advisor to visionary founders of tech unicorns and the heads of some of the nation's largest organizations, demonstrates how a range of successful people--those he calls \"primitives\"--ignore what they \"should\" do and instead tap a primal drive to power ahead. \u003cp\u003e\u003c\/p\u003eThe good news is that anyone looking to inspire others has a way to apply the primitive mindset, from new college grads to mid-career professionals, from HR directors to CEOs. \u003cp\u003e\u003c\/p\u003eThe key is to go ROAMING (TM) be \u003cb\u003eR\u003c\/b\u003eelentless in pursuing our biggest goals; have the courage to reject group-think and be \u003cb\u003eO\u003c\/b\u003eppositional; choose an \u003cb\u003eA\u003c\/b\u003egnostic approach rather than overly specialize; adopt a \u003cb\u003eM\u003c\/b\u003eessianic spirit, so your work becomes not just a job but a true calling; embrace the advantages of being \u003cb\u003eI\u003c\/b\u003ensecure rather than feign bravado; reap the benefits of sometimes acting a little \u003cb\u003eN\u003c\/b\u003euts; and finally, to realize that being \u003cb\u003eG\u003c\/b\u003eallant in following one's passions delivers the ultimate rewards. \u003cp\u003e\u003c\/p\u003e\u003ci\u003ePrimitive \u003c\/i\u003ecaptures the keys to breakout success and professional satisfaction.","brand":"Hachette Go","offers":[{"title":"Default Title","offer_id":39325097853028,"sku":"9780316530378","price":24.95,"currency_code":"EUR","in_stock":true}],"url":"https:\/\/suomalainen-test.myshopify.com\/products\/primitive-tapping-the-primal-drive-that-powers-the-worlds-most-successful-people","provider":"Suomalainen Test","version":"1.0","type":"link"}