{"product_id":"principles-of-marketing-for-a-digital-age","title":"Principles of Marketing for a Digital Age","description":"Winner of the TAA 2021 Most Promising New Textbook award!\u003cbr\u003e \u003cbr\u003e This award-winning textbook introduces you to all the essential concepts and tools for marketing in a digital age.\u003cbr\u003e \u003cbr\u003e The new second edition retains a strong focus on digital and social media marketing, and has been updated to include cutting-edge coverage on the implications of Covid-19 on consumer behavior. Greater emphasis has been placed on sustainability, diversity and inclusion, providing you with the skills you will need to become an ethical and socially-minded marketer.\u003cbr\u003e \u003cbr\u003e The new edition also includes:\u003cbr\u003e \u003cbr\u003e • Over 30 case studies from global companies, including Netflix, Amazon, Zara, Tony’s Chocolonely, Nissan, and Airbnb\u003cbr\u003e • A revamped ‘Sustainability Spotlight’ feature in every chapter that aligns with the UN’s Principles for Responsible Management Education (PRME) initiative\u003cbr\u003e • A wide range of critical thinking questions that encourage you to reflect on real-world examples and scenarios.\u003cbr\u003e \u003cbr\u003e This textbook is your essential guide to marketing as part of an introductory marketing course at college or university.\u003cbr\u003e \u003cbr\u003e Principles of Management for a Digital Age is accompanied by online resources for instructors, including PowerPoints, a testbank, selected content from SAGE Business Cases and a teaching guide containing lecture objectives, chapter outlines, activities and discussion questions. Students can access additional video content and further reading for each chapter.\u003cbr\u003e \u003cbr\u003e Tracy L. Tuten is a professor of marketing at Sofia University, USA.","brand":"Sage Publications Ltd","offers":[{"title":"Default Title","offer_id":51446648635739,"sku":"9781529779790","price":83.95,"currency_code":"EUR","in_stock":true}],"url":"https:\/\/suomalainen-test.myshopify.com\/products\/principles-of-marketing-for-a-digital-age","provider":"Suomalainen Test","version":"1.0","type":"link"}