{"product_id":"selling-results-solutions","title":"Selling results solutions","description":"The financial crises has permanently changed the solution sellers' global operating environment. Selling Results Solutions is a response and a new selling approach for the new environment. Customers prefer to pay for results in use, not for features and benefits, which requires a new frame of mind in selling.Understanding customers' service needs and expectations is the basis on which the authors build practical performance selling methods, supplier strategies, characteristics of a results organisation and the step-by-step selling process that guides the results seller through the process to a win-win results contract and its implementation.","brand":"Alma Talent","offers":[{"title":"Default Title","offer_id":26557924966500,"sku":"9789521416491","price":15.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0048\/8207\/1652\/products\/c_252F6_252F1_252F7_252Fc61729a34d944139a85e7ad21dc864d39789521416491_1.jpg?v=1643993085","url":"https:\/\/suomalainen-test.myshopify.com\/products\/selling-results-solutions","provider":"Suomalainen Test","version":"1.0","type":"link"}