{"product_id":"sustainable-marketing","title":"Sustainable marketing","description":"\u003cp class=\"htmlized\"\u003eHow can we as consumers, company leaders or students have our needs met without adventuring the possibilities of future generations having their needs met?\u003c\/p\u003e\n\u003cp\u003eDuring recent years, the interest in sustainability issues in general and sustainable companies in particular has increased considerably, among consumers as well as company leaders, politicians, journalists and other groups. So far, there has been a lack of scientific literature reflecting a marketing perspective on the sustainability dimension. This book is the authors’ attempt to fill that void and contribute to making sustainability an integral part of marketing, for instance in business models, brands, and marketing communication.\u003c\/p\u003e\n\u003cp class=\"htmlized\"\u003e\u003cbr\u003e\n\tHonourable mention – Marketing Book of the Year 2014\u003c\/p\u003e\n\u003cp\u003eThe Swedish version of the book was rewarded a special prize in The Swedish Marketing Foundation’s annual distinction Marketing Book of the Year in 2014.\u003c\/p\u003e\n","brand":"Studentlitteratur AB","offers":[{"title":"Default Title","offer_id":32435027509348,"sku":"9789144104850","price":50.95,"currency_code":"EUR","in_stock":true}],"url":"https:\/\/suomalainen-test.myshopify.com\/products\/sustainable-marketing","provider":"Suomalainen Test","version":"1.0","type":"link"}