{"product_id":"ultimate-sales-letter-4th-edition-the","title":"Ultimate Sales Letter, 4th Edition, The","description":"Write Well to Sell Big!\u003cbr\u003e\u003cbr\u003eIn the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don''t. And he shows how to write copy that any business can use.\u003cbr\u003e\u003cbr\u003eAmong other things, he provides:\u003cbr\u003eCompletely updated text and examplesGreat headline formulasNew exercises to spark creativityThe best way to use graphics\u003cbr\u003eKennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.","brand":"Adams Media Corporation","offers":[{"title":"Default Title","offer_id":51456057475419,"sku":"9781440511417","price":16.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0048\/8207\/1652\/files\/9781440511417_1-ultimate-sales-letter-4th-edition-the.jpg?v=1759553596","url":"https:\/\/suomalainen-test.myshopify.com\/products\/ultimate-sales-letter-4th-edition-the","provider":"Suomalainen Test","version":"1.0","type":"link"}