{"product_id":"ux-strategy-product-strategy-techniques-for-devising-innovative-digital-solutions","title":"UX Strategy: Product Strategy Techniques for Devising Innovative Digital Solutions","description":"\u003cp\u003eUser experience (UX) strategy lies at the intersection of UX design and business strategy, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight product strategy tools and techniques to help you and your team devise innovative digital solutions that people want.\u003c\/p\u003e\u003cp\u003eAuthor Jaime Levy shows UX\/UI designers, product managers, entrepreneurs, and aspiring strategists simple to advanced methods that can be applied right away. You'll gain valuable perspective through business cases and historical context. This second edition includes new real-world examples, updated techniques, and a chapter on conducting qualitative online user research.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDefine value propositions and validate target users through provisional personas and customer discovery techniques\u003c\/li\u003e\n\u003cli\u003eExplore marketplace opportunities by conducting competitive research and analysis\u003c\/li\u003e\n\u003cli\u003eDesign experiments using rapid prototypes that are focused on the business model\u003c\/li\u003e\n\u003cli\u003eConduct online user research to gain valuable insights quickly on any budget\u003c\/li\u003e\n\u003cli\u003eTest business ideas and validate marketing channels by running online advertising and landing page campaigns\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"O'Reilly Media","offers":[{"title":"Default Title","offer_id":39327540117604,"sku":"9781492052432","price":36.95,"currency_code":"EUR","in_stock":true}],"url":"https:\/\/suomalainen-test.myshopify.com\/products\/ux-strategy-product-strategy-techniques-for-devising-innovative-digital-solutions","provider":"Suomalainen Test","version":"1.0","type":"link"}