{"product_id":"web-strategy-fundamentals","title":"Web strategy fundamentals","description":"You don’t need to have a web shop to make money with your website.\u003cbr\u003e\u003cbr\u003eLäs mer\u003cbr\u003eWeb Strategy Fundamentals deals with building a website from a visitor perspective and the business-related structures that should be in place today to make a website profitable for the organization.  The book is not about web design or web development.  It’s about how to strategically creating a platform for your Internet marketing.  It doesn’t matter if the website is for a municipality, a company, a non-profit organization or a sports association.  The fundamental mechanisms for web strategy works for all types of websites.  The book starts with a foreword from Internetworld’s Swedish editor in chief Magnus Höij.\u003cbr\u003eThis is the English version of the Swedish book \"Webbstrategiboken\".\u003cbr\u003e\u003cbr\u003eOm författarna\u003cbr\u003eFörfattaren Anders Tufvesson arbetar som digital mediestrateg på företaget Two. Anders har jobbat med internet sedan 1996 i flera olika roller. Sedan 2003 har han arbetat med webbstrategi och internetmarknadsföring för många kända varumärken och organisationer.\u003cbr\u003e\u003cbr\u003e","brand":"TUK Förlag","offers":[{"title":"Default Title","offer_id":32440715837540,"sku":"9789186419097","price":33.95,"currency_code":"EUR","in_stock":true}],"url":"https:\/\/suomalainen-test.myshopify.com\/products\/web-strategy-fundamentals","provider":"Suomalainen Test","version":"1.0","type":"link"}