{"product_id":"why-we-buy-the-science-of-shopping-updated-and-revised-for-the-internet-the-global-consumer-and-beyond","title":"Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond","description":"\u003cb\u003eRevolutionary retail guru Paco Underhill is back with fresh observations and important lessons in this completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eThis enlightening edition includes new information on: \u003cp\u003e\u003c\/p\u003e-The latest trends in online retail--what retailers are doing right and what they're doing wrong--and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers. \u003cp\u003e\u003c\/p\u003e-A guided tour of the most innovative stores, malls and retail environments around the world--almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber-luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing. \u003cp\u003e\u003c\/p\u003eThe new \u003ci\u003eWhy We Buy\u003c\/i\u003e is an essential guide that offers advice on how to keep your changing customers and entice new and eager ones.","brand":"Simon \u0026 Schuster","offers":[{"title":"Default Title","offer_id":33009437769828,"sku":"9781416595243","price":15.95,"currency_code":"EUR","in_stock":true}],"url":"https:\/\/suomalainen-test.myshopify.com\/products\/why-we-buy-the-science-of-shopping-updated-and-revised-for-the-internet-the-global-consumer-and-beyond","provider":"Suomalainen Test","version":"1.0","type":"link"}