• Tuotekuvaus

  Take control over your brand
  Brand Pics Brand Personality Test is the only game in the world where the management team and employees can create a strong, clear brand with the help of pictures and words.Creating success through a common picture
  
  The entire organization having the same view of your brand is crucial for both clarity and profitability. With Brand Pics Test - The Box, you easily and quickly get a common understanding of the brand's winning personality and ensure you deliver your brand promise in full.
  
  It works like this: Brand Pics Test - The Box consists of 50 picture cards divided into five different personality types, each of which has 20 descriptive words. The cards come with an 80-page handbook with seven exercises that explain how you can find your brand's winning personality.
  
  Engaging and fun Commitment is the key to successful branding. People want to have fun. Replacing traditional workshop discussions and exercises with an engaging game activates everyone involved. And the game gives you clear results in a short time.
  
  How to play The aim of Brand Pics Test – The Box is to develop a clear brand personality and reach a common understanding that is the right one. The management team, employees, customers and suppliers can all play the game.
  
  1. Put the cards on the table and let each participant choose four cards with pictures they together think describe the brand's personality.
  
  2. Turn the cards over and sort them by colour. Each colour corresponds to a personality whose properties can be described by a number of adjectives.
  
  3. Compare and together go through the results. If everyone chose the same colour on the cards, then your brand image is clear. But if the colours are different, you need to work on internal communications to get a picture of the brand that everyone shares.
  
  4. When you reach a common brand personality, focus on the qualities that distinguish your brand from others. Then make sure that this is clear to both the management, employees and customers.
  
  The manual’s seven steps are:
  1. Your view of the brand 2. The management's common view of the brand 3. The employees’ view of the brand 4. The customers’ and suppliers' view of the brand 5. The brand as a picture 6. Choose a body type for the brand 7. Clarify the personality
  
  The Brand Pics Test can also be used for: Product launches New partnerships As a door opener Describing services Consensus in the working group Project start-ups Positioning exercises Cooperation exercises

• Tuotetiedot

  • Kustantaja / Valmistaja Kaj Runelund Varumärkesrelationer AB
  • ISBN 9789198040319
  • Tuotekoodi 9789198040319
  • Kirjoittajat Kaj Runelund
  • Kieli ruotsi
  • Thema-luokitus Taloustiede, rahoitus, liiketoiminta, liikkeenjohto
  • Ilmestymispäivä 15.08.2013
  • Vuosi 2013
  • Painos 0
  • Pituus (mm) 228
  • Leveys (mm) 228
  • Korkeus (mm) 38
  • Paino (g) 585
  • Sisältö The manual’s seven steps are:
    1. Your view of the brand
    2. The management's common view of the brand
    3. The employees’ view of the brand
    4. The customers’ and suppliers' view of the brand
    5. The brand as a picture
    6. Choose a body type for the brand
    7. Clarify the personality
    
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