• Tuotekuvaus

  Now in English! A #1 bestselling management book in Sweden, a digital epicenter, home of Spotify Skype and Candy Crush!

  • Foreword by Brian Solis and interview with Dr. John Kotter
  • Step-by-step methodology
  • Digital tools and more content at www.digitaltransformation.net
  • In cooperation with researchers and businesses
  • Eight case studies from different industries 

  Digital transformation is a hot topic of discussion in many board and management rooms. The understanding of digitalization’s impact on corporate competitiveness is growing and more leaders understand they need to do something but the question is what, how, and when?

  For three years, authors Joakim Jansson and Marie Andervin, together with approximately 40 co-creators from research and industry, have worked with this question. This has resulted in the methodology Digital Maturity Matrix that helps owners, boards of directors, CEOs, and management teams take command in their company’s transformation.

  This book explains digital transformation and describes the methodology in detail. Its starting point is that successful digitalization requires innovation, strong change leadership, and digital maturity. You are led through the three phases of the transformation process, given the tools required to lead a successful transformation, and given recommendations on what should be done and when.

  Theory is provided along with examples from successful traditional companies. In addition, access is provided* to a digital knowledge bank with inspiring use cases, exercises, and a digital maturity test. The test provides you with insight into your company’s digital maturity and gives recommendations for your best course of action.

  In short - everything you need for your business to be at least as successful tomorrow as it is today.

• Tuotetiedot

  • Kustantaja / Valmistaja DigJourney Publishing
  • ISBN 9789163958762
  • Tuotekoodi 9789163958762
  • Kirjoittajat Joakim Jansson; Marie Andervin; Brian Solis
  • Kuvittajat Niklas Palmklint
  • Kääntäjät Amy Archer
  • Kieli englanti
  • Thema-luokitus Taloustiede, rahoitus, liiketoiminta, liikkeenjohto
  • Ilmestymispäivä 16.03.2018
  • Vuosi 2018
  • Painos 1
  • Sivumäärä 192
  • Asiasanat digitalisering; ledarskap; digital mognad; innovation; förändringsledning; John Kotter; förändringsarbete; transformation
  • Avainsanat digitalisering; ledarskap; digital mognad; innovation; förändringsledning; John Kotter; förändringsarbete; transformation
  • Alkuperäinen nimi Att leda digital transformation
  • Pituus (mm) 195
  • Leveys (mm) 241
  • Korkeus (mm) 17
  • Paino (g) 551
  • Sisältö

    A big thank you to...
    Foreword by Brian Solis
    Preface
    Getting the most out of this book

    OTHER STORIES OF DIGITAL TRANSFORMATION

    Ving – From 54 retail stores to none in 13 years
    Trelleborg – How digital transformation is the right path for an industrial company
    Schibsted – Lively 178-year-old takes the lead in digital transformation
    TV4 – From viewers to users
    MTGx – The motor that accelerates digital innovation
    Doberman – An agency built on trust
    Leila Lindholm – How passion, inspiration, vision, and digital insight create business
    King – From stagnation to success
    
    ABOUT DIGITAL TRANSFORMATION
    

    1. What surfing can teach companies

    2. The ultimate goal: Digital nirvana

    3. The concepts of of digitalization and digital transformation

    4. 10 pitfalls to avoid

    THE DIGITAL MATURITY MATRIX METHODOLOGY

    5. Digital maturity and competitiveness

    6. The Digital Maturity Matrix

    The three phases of maturity in digital transformation
    The three cornerstones of the Digital Maturity Matrix
    A conversation with Dr. John Kotter: About change leadership in a fast-moving world

    7. The 9 digital motors of transformation

    Values, Vision & Mission
    Strategy work
    Organization
    Processes
    Infrastructure
    Data & Analysis
    Value proposition & Revenue model
    Touchpoints
    Relationships

    8 Interaction and development of digital motors

    LEADING AND ACHIEVING DIGITAL TRANSFORMATION

    9. The transformation process

    10. Get into position

    Identify the company’s digital position
    Identify the industry players' digital positions
    

    11. Choose the right waves

    Compare the company’s digital position with general best practice
    Compare the company’s digital position with others in the industry
    Take account of the company’s overall strategy
    Identify waves of change that have the greatest effect
    Determine the company’s digital destination

    12. Make the most of the waves

    Working in the Mobilization phase
    Working in the Coordination phase
    Working in the Acceleration phase

    SUMMARY AND CONCLUDING WORDS

    13. The 10 commandments of digital leadership

    14. How we can work together to keep moving forward

    Concluding words
    References
    Footnotes

  • Tuotemuoto Pehmeäkantinen kirja
  • ALV 10,0%

• UKK

  • Toimitus

    Tarjoamme tilauksiin seuraavat toimitustavat:
    
    Myymälänouto: 0 €
    Matkahuolto noutopiste: 4,90 €
    Matkahuolto kotijakelu: 11,90 €
    Posti pikkupaketti: 3,90 €
    Posti noutopiste tai automaatti 4,90 €
    Posti kotiinkuljetus 10,90 €
    Postnord automaatti tai noutopiste: 4,90 €
    
    Lisäksi toimitustapana saatavilla vain yritysasiakkaillemme:
    Postnord Yrityspaketti: 14,90 €

  • Maksaminen

    Verkkokaupassamme on käytössä seuraavat maksutavat:
    
    Mobiilimaksutavat:
    MobilePay, Siirto, Apple Pay, Google Pay, Masterpass
    
    Pankkimaksutavat:
    Nordea, Danske Bank, POP Pankki, Säästöpankki, Oma Sp, Ålansbanken, OP, Handelsbanken, Aktia
    
    Korttimaksutavat:
    Visa, Visa Electron, Mastercard, American Express
    
    Lasku- ja osamaksutavat:
    Walley-lasku kuluttajille ja Walley- yrityslasku yrityksille

  • Palautus

    Verkkokaupasta ostetuilla fyysisillä tuotteilla on 14 päivän palautusoikeus tilauksen vastaanottamisesta. Myymälästä ostetuilla fyysisillä tuotteilla on 14 päivän vaihto- ja palautusoikeus. Palauttaminen on ilmaista. Lue lisää palautuksista.

Tämä tuote kuuluu tuoteryhmiin