• Tuotekuvaus

  The fourth European edition of Microeconomics and Behaviour builds on its core analytical foundations, and embeds them in accessible and engaging real-world examples to demonstrate the relationship between economic thinking and analysis and human behaviour.
  
  By blending theory with practical application, students are encouraged to think like economists and critically assess the technical tools of microeconomics and to find more interesting and innovative ways of applying them, ultimately developing a lasting interest in the discipline.
  
  
  Key Features
  • Fully updated chapters, with new and expanded material on the economics of happiness, halo and decoy effects, price discrimination, the gig economy and self-employment, and partial versus general equilibrium.
  
  • Extensive pedagogical features including worked examples, key terms and definitions, in-chapter exercises, chapter summaries, and review questions to enhance understanding and retention
  
  • Economic Naturalist examples illustrate how economic principles can explain everyday experiences and observations. New examples include: “Why does an efficient health service not do everything to keep people alive?”, “Why did Taylor Swift fans not sell their tickets for The Eras Tour?” and “Why do most cryptocurrencies fail within a few years?”
  
  
  Connect® Resources
  Available on McGraw Hill’s Connect®, the well-established online learning platform, which features our award-winning adaptive reading experience as well as resources to help faculty and institutions improve student outcomes and course delivery efficiency. To learn more, visit mheducation.co.uk/connect 
   Key Connect® features for this edition include:
  • Economic Application Based Activities that provide students with valuable practice, using problem solving skills to apply their knowledge to realistic scenarios. Students’ progress from understanding basic concepts to using their knowledge to analyse complex scenarios and solve problems.
  
  • Economic Naturalist graphing questions which have been developed to complement this key pedagogical feature from the textbook.
  
  • Interactive Graphs that help students see the relevance of the subject matter by providing visual displays of real data for students to manipulate. All graphs are accompanied by assignable assessment questions and feedback for students.
  
  
  Edward J. Cartwright is a Professor of Economics at De Montfort University in the UK. He is also Director of the Institute for Applied Economics and Social Value. One of his passions is the use of interactive classroom experiments in economics teaching. His research has focused primarily on cooperation and coordination in economic and social behaviour. 
  
  Robert H. Frank is the Henrietta Johnson Louis Professor of Management and Professor of Economics at the Johnson Graduate School of Management at Cornell University, USA. He is also a Distinguished Senior fellow at Demos, USA. For more than a decade his ‘Economic View’ column appeared monthly in the New York Times. His research has focused on rivalry and cooperation in economic and social behaviour.
  
  
  This European edition is originally based on the Microeconomics and Behavior text by Robert Frank.
  
  

• Tuotetiedot

  • Kustantaja / Valmistaja McGraw-Hill
  • ISBN 9781526850270
  • Tuotekoodi 9781526850270
  • Kirjoittajat Edward Cartwright; Robert Frank
  • Kieli Englanti
  • Thema-luokitus Mikrotalous; Käyttäytymistaloustiede
  • Ilmestymispäivä 29.01.2025
  • Vuosi 2025
  • Painos 4
  • Tuoteryhmä Ulk sanakirjat
  • Tuotepääryhmä Ulkomaiset kirjat
  • Tuotelinja Kirjat
  • Pituus (mm) 195
  • Leveys (mm) 262
  • Korkeus (mm) 32
  • Paino (g) 1298
  • Tuotemuoto Pehmeäkantinen
  • ALV 13,5%

• UKK

  • Toimitus

    Tarjoamme tilauksiin seuraavat toimitustavat:
    
    Myymälänouto: 0 €
    Matkahuolto noutopiste: 4,90 €
    Matkahuolto kotijakelu: 11,90 €
    Posti pikkupaketti: 3,90 €
    Posti noutopiste tai automaatti 4,90 €
    Posti kotiinkuljetus 10,90 €
    Postnord automaatti tai noutopiste: 4,90 €
    
    Lisäksi toimitustapana saatavilla vain yritysasiakkaillemme:
    Postnord Yrityspaketti: 14,90 €

  • Maksaminen

    Verkkokaupassamme on käytössä seuraavat maksutavat:
    
    Mobiilimaksutavat:
    MobilePay, Siirto, Apple Pay, Google Pay, Masterpass
    
    Pankkimaksutavat:
    Nordea, Danske Bank, POP Pankki, Säästöpankki, Oma Sp, Ålansbanken, OP, Handelsbanken, Aktia
    
    Korttimaksutavat:
    Visa, Visa Electron, Mastercard, American Express
    
    Lasku- ja osamaksutavat:
    Walley-lasku kuluttajille ja Walley- yrityslasku yrityksille

  • Palautus

    Verkkokaupasta ostetuilla fyysisillä tuotteilla on 14 päivän palautusoikeus tilauksen vastaanottamisesta. Myymälästä ostetuilla fyysisillä tuotteilla on 14 päivän vaihto- ja palautusoikeus. Palauttaminen on ilmaista. Lue lisää palautuksista.

Tämä tuote kuuluu tuoteryhmiin