• Tuotekuvaus

  "Dychtwald and Morison offer a brilliant and convincing perspective: an essential re-think of what 'aging' and 'retirement' mean today and an invitation to help mobilize the best in the tidal wave of Boomer Third Agers."
  --Daniel Goleman, PhD, Author, Emotional Intelligence: Why It Can Matter More Than IQ
  
  Throughout 99 percent of human history, life expectancy at birth was less than 18 years. Few people had a chance to age. Today, thanks to extraordinary medical, demographic, and economic shifts, most of us expect to live long lives. Consequently, the world is witnessing a powerful new version of retirement, driven by the power and needs of the Baby Boomer generation. Consumers over age 50 account for more than half of all spending and control more than 70% of our total net worth - yet are largely ignored by youth-focused marketers. How will work, family, and retirement be transformed to accommodate two billion people over the age of 60 worldwide? In the coming years, we'll see explosive business growth fueled by this unprecedented longevity revolution.
  
  What Retirees Want presents the culmination of 30 years of research by world-famous Age Wave expert Ken Dychtwald, Ph.D., and author and consultant Robert Morison. It explains how the aging of the Baby Boomers will forever change our lives, businesses, government programs, and the consumer marketplace. This exciting new stage of life, the Third Age, poses daunting questions:

  • What will old look like in the years ahead? With continued advances in longevity, all of the traditional life-stage markers and boundaries will need to be adjusted.
  • What new products and services will boom as a result of this coming longevity revolution?
  • What unconscious ageist marketing practices are hurting people - and business growth?
  • Will the majority of elder boomers outlive their pensions and retirement savings and how can this financial disaster be prevented?
  • What incredible new technologies of medicine, life extension, and human enhancement await us in the near future?
  • What purposeful new roles can we create for elder boomers so that the aging nations of the Americas, Europe, and Asia capitalize on the upsides of aging?
  • Which pioneering organizations and companies worldwide have created marketing strategies and programs that resonate with the quirky and demanding Boomer generation?

  In this entertaining, thought-provoking, and wide-ranging book,

• Tuotetiedot

  • Kustantaja / Valmistaja Wiley
  • ISBN 9781119648086
  • Tuotekoodi 9781119648086
  • Kirjoittajat Ken Dychtwald; Robert, Morison
  • Kieli Englanti
  • Ilmestymispäivä 15.07.2020
  • Sivumäärä 320
  • Asiasanat Applied; Personal Finance - Retirement Planning; International - Taxation
  • Kirjastoluokka MAT; 003000; BUS; 050040; SEL; 005000
  • Pituus (mm) 231.14
  • Leveys (mm) 154.94
  • Korkeus (mm) 27.94
  • Paino (g) 0.567
  • ALV 10,0%

• UKK

  • Toimitus

    Tarjoamme tilauksiin seuraavat toimitustavat:
    
    Myymälänouto: 0 €
    Matkahuolto noutopiste: 4,90 €
    Matkahuolto kotijakelu: 11,90 €
    Posti pikkupaketti: 3,90 €
    Posti noutopiste tai automaatti 4,90 €
    Posti kotiinkuljetus 10,90 €
    Postnord automaatti tai noutopiste: 4,90 €
    
    Lisäksi toimitustapana saatavilla vain yritysasiakkaillemme:
    Postnord Yrityspaketti: 14,90 €

  • Maksaminen

    Verkkokaupassamme on käytössä seuraavat maksutavat:
    
    Mobiilimaksutavat:
    MobilePay, Siirto, Apple Pay, Google Pay, Masterpass
    
    Pankkimaksutavat:
    Nordea, Danske Bank, POP Pankki, Säästöpankki, Oma Sp, Ålansbanken, OP, Handelsbanken, Aktia
    
    Korttimaksutavat:
    Visa, Visa Electron, Mastercard, American Express
    
    Lasku- ja osamaksutavat:
    Walley-lasku kuluttajille ja Walley- yrityslasku yrityksille

  • Palautus

    Verkkokaupasta ostetuilla fyysisillä tuotteilla on 14 päivän palautusoikeus tilauksen vastaanottamisesta. Myymälästä ostetuilla fyysisillä tuotteilla on 14 päivän vaihto- ja palautusoikeus. Palauttaminen on ilmaista. Lue lisää palautuksista.

Tämä tuote kuuluu tuoteryhmiin